The market for CBD is exploding, and there’s a scramble to meet the demand. Across the country, new businesses are popping up to take advantage of the opportunities presented by CBD, and established businesses are adding CBD products to their catalogs.
But there are some significant barriers to entry for companies wishing to sell CBD products. Most importantly, the industry’s leading manufacturers, like Avid Hemp, have been investing for years in sophisticated supply- and manufacturing chains. It simply doesn’t make sense for a newcomer to own the means of extracting CBD, testing it, and incorporating it into consumer products.
Fortunately, there’s no need to reinvent the wheel. Private-label services like Organics Fulfillment produce wide ranges of high-quality CBD products at wholesale, complete with custom packaging and branding.
Marketing and selling private-label CBD products is often the easiest part of the process. The earliest, most difficult, and in many ways the most important step is choosing the right product or products to sell.
Enter the Gummy
For many newcomers to the CBD market, there’s no easier or better way to begin selling than by offering a CBD take on the humble gummy. Let’s look at the reasons why.
Chances are that most of your customers will be newcomers to CBD themselves. Whether you’re starting a new business or building on to an existing product line, you’ll find it difficult to draw existing CBD customers away from established companies working at greater scale. Savvy marketing and responsive sales operations, though, can put you in play for consumers who have never tried CBD before. That’s when you want the friendliest, most accessible CBD product you can offer, and it doesn’t get friendlier than gummies.
In more ways than one, private-label CBD gummies are also about the most flexible product you can offer to the market. The sheer range of shapes and flavors available through private-label services allows new retailers to market CBD gummies in just as wide a range of ways. Most CBD products naturally lend themselves to one marketing approach or another—a hard sell of the science behind CBD, for instance, or an emphasis on CBD as a healthy lifestyle choice. Gummies, on the other hand, can match the marketing scheme you’re most comfortable with.
And there’s no need to worry about marketing CBD gummies to narrow consumer segments. Offer gummies with, say, 17 mg of CBD apiece, and any customer can simply take as few or as many as needed. That broadens the appeal of CBD gummies for consumers new to the market, and opens up greater opportunities for converting customers once your business is off the ground.
What to Look For
When shopping for a private-label CBD gummy wholesaler, be sure to ask plenty of questions. Along with the obvious factors such as price, capacity, and delivery details, you’ll want a manufacturer that:
- Includes absolutely no THC in their products. That’s another market altogether, and a much more limited one.
- Offers a variety of shapes and colors. You might just want to expand your gummy line eventually, and a wide range of options tends to mean that you’re dealing with an established, responsive company.
- Is capable of producing custom formulations. You might not want to consider this option anytime soon, but it’s always good to know that if you want to sell a completely unique product, you’ll have a partner ready to produce it for you.