The CBD industry has gone mainstream. Industry analysts predict that the market for non-psychoactive cannabinoids like CBD will exceed $15 billion by 2025, up from just $90 million in 2015. That’s good news for anyone looking to serve an explosively growing market. But how exactly can a newcomer to the field get started?
Fortunately, you needn’t start from scratch to begin selling a wide range of CBD products, either as the centerpiece of a new retail operation or as a complement to an existing line. All it takes is the right private-label CBD manufacturer.
Private-label CBD wholesalers like Organics Fulfillment can supply you with the same high-quality products they sell to more established companies, in packaging that bears your brand’s logos and labels. Full-service manufacturers like Organics Fulfillment can create custom formulas to your specifications, and can even design logos, labels, and packaging for your consideration.
Let’s walk through the basic steps you’ll need to take to have CBD products manufactured under your own brand.
1. Choose a CBD product, or an entire line
Not long ago, CBD meant just one thing: hemp oil. These days, it is a prized ingredient in everything from soaps and shampoos to gummies and cake mixes. The sheer range of CBD-infused products lets you match your product line to a brand identity that drives sales.
For existing businesses, this may be a somewhat easy step. A personal-care company, for instance, whose soaps are especially popular might expand an already profitable line with CBD-enriched bath bars. Strategically adding CBD products over time can strengthen existing collections while slowly building a comprehensive CBD portfolio that can eventually be sold as its own line.
Startups face an exciting challenge: how to choose a product line that matches their business plan and marketing strategy. A high-volume/low-margin strategy, for example, might begin with a line of CBD edibles. A low-volume/high-margin strategy might turn around personal-care products, which can more easily justify a premium price.
2. Choose a ready-made formula, or create one of your own
Some wholesale CBD manufacturers will limit you to a list of regularly produced products. This is the least expensive option, which makes it a good way to break into the market, but it also means that you’ll probably be selling products identical to those offered by other newcomers. That places a lot of pressure on your marketing and sales operations.
Organics Fulfillment, on the other hand, can also work with you to devise entirely original formulations. This will cost more, obviously, but it lets you sell your products as entirely unique items unavailable elsewhere.
3. Get your brand assets in order
Even if you are adding to an existing line of products whose branding you’re happy with, you’ll want to draw attention to your CBD line’s unique properties. This can mean a subtle addition to your existing assets, or a more sweeping change.
If you’re starting from scratch, you’ll need to develop logos and packaging that support your business model and marketing goals. These can be produced by anyone from large marketing firms to freelance graphic designers, but they’ll need to match the specifications of the private-label CBD manufacturer you choose.
4. Find the right private-label manufacturer and get the ball rolling!
At minimum, you should be looking for a company like Organics Fulfillment whose manufacturing processes and business history are well documented, preferably across multiple product lines including CBD items. This is also a good time to ask what custom formulas each manufacturer can produce, and at what cost. You’re looking for a long-term partnership here, and it helps to know that your private-label manufacturer will be ready to help you expand your product line.
Finally, you’ll be wise to consider a manufacturer like Organics Fulfillment that offers a comprehensive line of branding services. Even if you don’t need an entirely new logo, you’ll want to know that your private-label CBD manufacturer can meet your marketing needs while it’s helping you meet your product-development goals.
Good luck! Now get selling.